Direct Marketing for Service Providers
$18
This e-book presents an easy to read and understand explanation of the principles and processes of direct marketing-a marketing technique often overlooked by providers of professional services.
It addresses target markets, the AIDA approach to formulating a direct marketing piece, testing of direct marketing pieces prior to any significant investment, and the importance of building and maintaining (or haveing access to) a database. This e-book does not present specific examples of mailing pieces, but rather focuses on succinctly explaining the principles and processes of direct marketing with a view to informing those professional service providers who might be unfamiliar with the stages of a successful campaign
This e-book represents essential reading for anyone wanting to gain an understanding of the prinicples of direct marketing in the minimum time possible, whether that knowledge is required as a basis for a decision regarding utilising the technique, or to review the priciples prior to commencement of a direct marketing campaign.
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