How to Master the Science and Art of Traditional Marketing of Professional Services
$23
Few if any providers of professional services would question the necessity of marketing. However, all too often, professionals cannot find the time to address the issue of marketing with the attention and thoroughness it deserves. That is not to say it needs to be an overly time consuming exercise if done correctly, but the correct approach does involve a little analyisis and strategic thinking-marketing science if you will-as well as the usual tactics.
In this e-book, internationally respected professional consultant, author, and presenter, Alan Patching, describes in an easy to read manner and in simple terms, the process of undertaking a basic strategic marketing analysis for professional service providers. He addresses differing marketing philosophies before describing what is involved in internal audits, external audits, formulation of mission statements, determination of financial projections, SWOT analysis and the identification of key assumptions, key objectives, and key strategies in the marketing planning exercise.
The e-book also covers a range of marketing tactics, and aspects of personal selling.
This e-book represents an overview of the marketing of services that no professional provider would want to miss.
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