Marketing Services-How To Use Buyers' Psychology to Sell More

$16

While not advocating the replacement of thorough strategy and plan based marketing campaigns, this e-book recognises that many services providing professionals tend to consider themselves and their businesses either too small or too busy (and sometimes, perhaps both) to spend time on detailed marketing strategy and planning.

The author presents a phase based approach to marketing and selling for these busy service providers which corresponds to the psychological stages most people go through in making any buying decision.  This e-book is yet another in Alan Patching's 'In a Nutshell' series and is typically short on unnecessary 'fluff' and very big on essential learning impact and use-immediately information.

All prices in Australian Dollars (AUD)